#09, September 2021
THE PODCAST
Can storytelling inspire us to engage in change?
In communications, the message in and of itself guarantees nothing about its reception, let alone its impact.
Reaching your target audience is a complex goal, one that doesn’t intimidate Samantha Wright, Senior Vice President at Participant Media, a social-impact film-production company that has produced such films as Roma, RBG, and An Inconvenient Truth.
Expert in and passionate about the art of storytelling, Samantha seeks out narratives with social and environmental themes and promotes them to audiences from all walks of life, and beyond movie theatres. We spoke with her for this episode of Raccords, exclusively in English this time.
Samantha says with conviction that “it all starts with a good story”. This producer and lover of storytelling sheds light on how to really mobilize people to act and bring about change.
How do we reach the most sceptical audiences? What elements make the story as effective as it can be? What kinds of alliances can we forge, and with whom? How do we build effective calls to action?
Samantha generously answers these questions and shares her experiences and tools with us.
Image: courtesy of Samantha Wright
About the Raccords podcast
The Raccords podcast presents Canada’s leading voices of innovation and change—the people shaping our response to the socio-environmental challenges of the 21st Century. Episodes may be produced in French or English.
Search for “Raccords” on your favourite listening platform and subscribe!
Read the other sections of this issue
THE INTERVIEW
For impact organisations working daily on social and environmental challenges, engaging stakeholders is a crucial lever in the attainment of their objectives. However, there’s a significant gap between raising awareness… Read more
THE ART WORK
This installation is an ephemeral work that is part of the series Minimum Monument by the Brazilian artist Néle Azevedo. Read more and view the art work
THE LIST
Our guests, Annie Neimand and Samantha Wright, share a list of recommendations that will allow us to explore storytelling even more deeply as a lever for social and environmental change. Read more
Other Raccords
#15, December 2023
#14, June 2023
#13, February 2023
#12, September 2022
#11, March 2022
#10, December 2021
#09, September 2021
#08, June 2021
#07, February 2021
#06, September 2020
#05, May 2020
#04, March 2020
#03, November 2019
#02, September 2019
#01, June 2019
